Marketing genius Fisk, Peter
Material type:
TextPublication details: Wiley India Pvt Ltd. New Delhi 2006Description: 490 p. HardISBN: - 9788126509089
- 658.802
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Library Annexe | REFERENCE | 658.802/ Fis/ 25563 (Browse shelf(Opens below)) | Not For Loan | Reference | 11125563 | |||
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Library Annexe ON SHELF | MARKETING | 658.802/ Fis/ 25564 (Browse shelf(Opens below)) | Available | Marketing Management | 11125564 | |||
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Library Annexe ON SHELF | MARKETING | 658.802/ Fis/ 25565 (Browse shelf(Opens below)) | Available | Marketing Management | 11125565 | |||
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Library Annexe ON SHELF | MARKETING | 658.802/ Fis/ 25566 (Browse shelf(Opens below)) | Available | Marketing Management | 11125566 | |||
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Library Annexe ON SHELF | MARKETING | 658.802/ Fis/ 25567 (Browse shelf(Opens below)) | Available | Marketing Management | 11125567 | |||
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Library Annexe ON SHELF | 658.8/ Fis/ 26961 (Browse shelf(Opens below)) | Available | Marketing Management | 11126961 | ||||
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Library Annexe ON SHELF | 658.8/Fis/26962 (Browse shelf(Opens below)) | Available | Marketing Management | 11126962 | ||||
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Library Annexe ON SHELF | 658.8/Fis/26963 (Browse shelf(Opens below)) | Available | Marketing Management | 11126963 | ||||
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Library Annexe ON SHELF | 658.8/Fis/26964 (Browse shelf(Opens below)) | Available | Marketing Management | 11126964 | ||||
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Main Library ON SHELF | MARKETING | 658.8/ Fis/ 7453 (Browse shelf(Opens below)) | Available | 1117453 |
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
| 658.8/ Cap/Sin/ 30169 Managing marketing: | 658.8 / CHA / 3260 MARKETING MANAGEMENT:A FINANCE EMPHASIS | 658.8 / CHA / 7049 MARKETING MANAGEMENT: | 658.8/ Fis/ 7453 Marketing genius | 658.8/ GRE/LEV/18016 MARKETING | 658.8/ Hal/ 31903 Brilliant marketing | 658.8/ Kap/ 30394 Marketing management : |
PART 1 Ingenuity: The making of a marketing genius 20
Track 1 Complexity 23
Track 2 Expectations 55
Track 3 Genius 85
PART 2 Thinking:The mind of a marketing genius 108
Track 4 Strategy 111
Track 5 Brands 139
Track 6 Customers 169
Track 7 Innovation 197
PART 3 Competing: The touch of a marketing genius 226
Track 8 Propositions 229
Track 9 Experiences 253
Track 10 Connections 279
Track 11 Relationships 305
PART 4 Leading: The impact of a marketing genius 328
Track 12 Performance 331
Track 13 Marketers 369
Track 14 Leadership 395
Track 15 Futures 419
PART 5 The genie: Becoming a marketing genius 450
Genius lab 452
Genius catalysts 461
Genius source 469
Recharge 484
The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results
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