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Customer Relationship Management Cunningham, Michael J.

By: Material type: TextTextPublication details: Harvard Business School Press United State of America 2002Description: 124pISBN:
  • 1-84112-213-0
Subject(s): DDC classification:
  • 658.812 CUN
Contents:
ntroduction to ExpressExec -- Introduction to CRM -- Definition of Terms -- Evolution of CRM -- E-Dimension -- Global Dimension -- State of the Art -- In Practice: CRM Success Stories -- Key Concepts and Thinkers -- Resources -- Ten Steps to Making CRM Work.
Summary: Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.
List(s) this item appears in: Harvard Publiactions
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Book Book Library Annexe 658.812/CUN/25810 (Browse shelf(Opens below)) Available Customer Relationship Management 11125810
Book Book Library Annexe 658.812/CUN/25811 (Browse shelf(Opens below)) Available Customer Relationship Management 11125811
Reference Reference Library Annexe CUSTOMER R 658.812/CUN/28094 (Browse shelf(Opens below)) Not For Loan Customer Relationship Management 11128094
Book Book Library Annexe ON SHELF CUSTOMER R 658.812/CUN/28095 (Browse shelf(Opens below)) Available Customer Relationship Management 11128095
Book Book Library Annexe ON SHELF CUSTOMER R 658.812/CUN/28096 (Browse shelf(Opens below)) Available Customer Relationship Management 11128096
Book Book Library Annexe ON SHELF CUSTOMER R 658.812/CUN/28097 (Browse shelf(Opens below)) Available Customer Relationship Management 11128097
Book Book Library Annexe ON SHELF CUSTOMER R 658.812/CUN/28098 (Browse shelf(Opens below)) Available Customer Relationship Management 11128098
Book Book Library Annexe ON SHELF CUSTOMER R 658.812/CUN/28099 (Browse shelf(Opens below)) Available Customer Relationship Management 11128099
Total holds: 0

ntroduction to ExpressExec --
Introduction to CRM --
Definition of Terms --
Evolution of CRM --
E-Dimension --
Global Dimension --
State of the Art --
In Practice: CRM Success Stories --
Key Concepts and Thinkers --
Resources --
Ten Steps to Making CRM Work.

Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold.

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