Killer Brands Create And Market A Brand That Will Annihilate The Competition Lane, Frank
Material type:
TextPublication details: Viva Books Private Ltd. New Delhi 2009Description: XII, 211p PaperISBN: - 978-1-59869-123-8
- 658.827 Lan
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Library Annexe | 658.827/LAN/28354 (Browse shelf(Opens below)) | Available | Brand Management | 11128354 | ||||
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Library Annexe | 658.827/LAN/28356 (Browse shelf(Opens below)) | Available | Brand Management | 11128356 | ||||
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Library Annexe | 658.827/LAN/28357 (Browse shelf(Opens below)) | Available | Brand Management | 11128357 | ||||
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Library Annexe Reference | BRANDS AND | 658.827/Lan/26165 (Browse shelf(Opens below)) | Not For Loan | 11126165 | ||||
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Library Annexe ON SHELF | BRANDS AND | 658.827/Lan/26166 (Browse shelf(Opens below)) | Available | 11126166 | ||||
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Library Annexe ON SHELF | BRANDS AND | 658.827/Lan/26167 (Browse shelf(Opens below)) | Available | 11126167 | ||||
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Library Annexe ON SHELF | BRANDS AND | 658.827/Lan/26168 (Browse shelf(Opens below)) | Available | 11126168 | ||||
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Library Annexe ON SHELF | BRANDS AND | 658.827/Lan/26169 (Browse shelf(Opens below)) | Available | 11126169 |
Part 1 Why You Should Want a Killer Brand --
Part 2 The First Step: Killer Focus --
Part 3 The Second Step: Killer Alignment --
Part 4 The Third Step: Killer Linkage --
Part 5 What to Do-and What Not to Do --
Brand Index 201.
In this saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. This work presents the three principles of brand power to launch any successful product - Focus, Alignment, and Linkage.
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