ONTENTS
Acknowledgments
Part One
WHEN THE RULES DONÆT WORK, CHANGE THE GAME: Why Direct Calling Works When Nothing Else Does
CHAPTER 1 This Used to Be EasyùWhat Happened?
Learn why itÆs often tough to get a job, why it isnÆt your fault, and why todayÆs job market is so challenging and unpredictable.
CHAPTER 2 When the Old Rules DonÆt WorkùBreak Them
In todayÆs market, when most of the jobs are ôinvisible,ö the direct-calling strategy is the proven way to get a great job
CHAPTER 3 Should You Still Use Traditional Job-Hunting Techniques?
Find out how to supplement your search by using networking, job boards, and other ôold-fashionedö techniques in a smart and time-efficient way.
Part Two
THE FIFTEEN-DAY DIRECT-CALLING CAMPAIGN: Your Game Plan for Success
CHAPTER 4 Identify Your TargetsùAnd Know What They Want
Well before you pick up the phone, your successful direct-calling campaign begins with a well-organized research program.
CHAPTER 5 Making Contact: Your Fifteen-Day Action Plan
Your mission: Fifteen days of intense effort. Your goal: three interviews in three weeks. Your reward: a job.
Part Three
FOLLOWING THROUGH: How to Nail the Job
CHAPTER 6 The Phone Interview
Discover how to turn an initial phone conversation into the face-to-face meeting that could land you a job.
CHAPTER 7 The Face-to-Face Interview
Be prepared to make the best possible impression in your interview, and learn how to counter even the toughest of questions with a winning response.
CHAPTER 8 What if They Say Yes? What if They Say No?
You can turn that hoped-for job offer into an even better job, and you can even convert a job rejection into a positive for your career.
Part Four
TAKE CONTROL OF YOUR FUTURE: How to Enhance Your Job SecurityùAnd Your Long-Term ôCareer Securityö
CHAPTER 9 Keeping the Job Once You Get It
Make yourself indispensable from the first day you start your new job.
CHAPTER 10 The New Reality: Keep Looking Even When You Have a Job
With the days of a one-company career long gone, you need to learn how to continually develop new and better job opportunities.
Index

Offers practical advice to tapping the hidden job market, how to use a direct-calling strategy, tips on the interview process, and how to identify key contacts in target companies.