Viral loop: from facebook to twitter how todays smartest businesses grow themselves
Material type:
TextPublication details: Hyperion New York 2009Description: 274 p. HardISBN: - 9781401323493
- 303.4833
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Library Annexe | SOCIOLOGY (CUP /SH ) | 303.4833/ PEN/ 27587 (Browse shelf(Opens below)) | Available | 11127587 |
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| 300/ BRA/ 19747 GAME THEORY AND THE HUMANITIES | 303.48/ COW/ARO/ 18445 TRANSFORMING GLOBAL INFORMATION AND COMMUNICATION MARKETS | 303.482/ Pay/ 31790 Global issues : | 303.4833/ PEN/ 27587 Viral loop: | 303.4833/ Sch/ 27620 Digital capitalism : | 303.4833 /SEN/ 13457 DIGITALIZING LIFESTYLES:TRENDS AND APPLICATIONS | 306/ Dav/ 27643 Inhuman bondage : |
An insanely viral scheme --
Viral president --
Tupperware and ponzi schemes--the original viral models --
The first online viral expansion loop --
The spreadable product as new business paradigm --
The perpetual viral advertisement --
When the audience decides what's good --
Viral video as marketing strategy (Psst. Pass in on ....) --
eBay and the viral growth conundrum --
PayPal : the first stackable network --
Flickr, YouTube, MySpace --
Tweaking the viral coefficient --
Viral clusters --
The search for a new ad unit.
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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