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Barack, Inc. : winning business lessons of the Obama campaign Barry Libert; Rick Faulk

By: Contributor(s): Material type: TextTextPublication details: FT Press USA 2009Description: 179ISBN:
  • 9780137022076
Subject(s): DDC classification:
  • 658
Contents:
Ch. 1. Success you can believe in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch. 2. Be cool -- The indispensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch. 3. Be social -- Business-like politics-is extremely personal -- Ch. 4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself.
Summary: Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Library Annexe ON SHELF MANAGEMENT (CUP 19/SH 1TO3) 658/ Lib/Fau/ 27939 (Browse shelf(Opens below)) Available 11127939
Total holds: 0

Ch. 1. Success you can believe in-and emulate --
Getting down to business may be passe. Getting up to politics could be the wave of future --
Ch. 2. Be cool --
The indispensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions --
Ch. 3. Be social --
Business-like politics-is extremely personal --
Ch. 4. Be the change --
Impermanence rules the universe. Those who resist change resist reality and life itself.


Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.

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