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The 1% Windfall: How successful companies use price to profit and grow

By: Material type: TextTextPublication details: Harper Collins Publishers New Delhi 2010Description: XXIX, 224ISBN:
  • 9790061684326
Subject(s): DDC classification:
  • MOH
Summary: “This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library Annexe 658.816/MOH/11128109 (Browse shelf(Opens below)) Available 11128109
Total holds: 0

“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.

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