An IBM Guide To Doing Business On The Internet a completeblueprint for e business success 11 essential rules for doing business online using the net for real business solutions BONNETT, KENDRA
Material type:
TextPublication details: Mcgraw Hill New York 2000Description: X, 261p HardISBN: - 639785305262
- 381.142 BON
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| 381.142/Bon/28373 An IBM Guide To Doing Business On The Internet | 381.182/Shi/Qur/26361 Understanding And Implementing Ecommerce | 381.182/Shi/Qur/26362 Understanding And Implementing Ecommerce | 381.182/Shi/Qur/26363 Understanding And Implementing Ecommerce |
The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.
Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on:
-- 11 essential rules for doing business online
-- How to create Website content and leave the graphics to the designers
-- Low-cost ideas to test marketing and advertising messages
-- The Internet as a competitive weapon
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