Product Description
Book Summary of Competitive Advantage: An Introduction, Poddar As global competition invades more and more markets, established companies are fighting tougher and tougher battles against commoditization. Management teams are asking themselves: How can our company continue to differentiate itself from our competitors? They struggle to discover and implement strategies of competition that are unique and distinctive from those of rivals, and that can be sustained over time. Thus the endeavor is to achieve competitive advantage. About Author : Reena Poddar holds an MBA from Icfai Business School, Hyderabad. Currently, she is working as Associate Consultant with Icfai Business School Research Centre, Pune. She has around four years of experience in the field of academic research. Sarika G has done her MBA from University of Pune. Currently, she is working as Research Associate with Icfai Business School Research Centre, Pune. She has around six years of experience in the field of academic research. Contents : Overview SECTION I PERSPECTIVES SECTION II APPLICATIONS AND CASES Index