Book Summary of Scenario Planning In Business Strategy It is rightly said that the fruits reaped by a successful business strategy finds its roots i the creation of appropriate business scenarios. The essence of scenario planning is thats everal coherent future scenarios are selected from an infinite number of possibilities and worked up in detail towards a possible future. This book provides a comprehensive coverage of Scenario Plannng. The articles compiled and presented cover the concepts and principles of scenario creation, the significance and role of strategic planning in shaping business strategy and provide an insights into the process of integrating scenarios into strategic planning. About Author : V V Gopal is commerce graduate and holds a Post Graduate Diploma in Management from IMT, Ghaziabad. His career spans over 15years in the areas of business development, marketing of financial products and identifying and develping new markets at ITC and Karvy Consultants. He was also associated with GITAM as a visiting faculty for over two years. Presently, he is afaculty member with ICFAI Books, an affiliate of the ICFAI University Press. Contents : Overview Scenario Planning: A Strategic Tool How to Build Scenarios Scenario Planning For Business ---- etc