Contents :
What Management is
Understanding Globalization
From Global to Metanational
The Rule of Three
Managing Radical Change
Discipline of Market Leaders
Successful Habits of Visionary Companies
Winning Through Innovation
Managing for results
The Effective Executive
Jack Straight from the Gut
Beating Competiton the INtel way
Index

The world of Management is enigmatic. Perhaps there are a very few practices that are as omnipresent as Management is. The importance of Management as a discipline has increased in today`s inherently chaoitic and competitie landscape, where a geographically well spread product and service portfolio focused on attractive markets and core competencies, is not enough to create the power needed to protect the future of an organization, as they say, is a boon to some and a fatal bane to many. For a company surviving and winning in the global arena demands a special power, influence and positioning.