Research means scientific and systematic search for knowledge on a specific topic. Research methodology postulates scientific investigation. It is an academic activity with technical connotations. It comprises gathering, organising, assessing, deducing and arriving at a reasoned conclusion. The approach of different researchers in formulating a hypothesis, collecting data, analysis and summation is different. The motives for research are also different. The research may be carried out to gain new insights or just to throw light on a particular phenomenon. The research contribution is shared with all for further analysis, testing and contributions. The students of management face several problems in comprehending technical text on research methodology. This book _\?Research Methodology_\? has been prepared keeping in mind the students` perspective. It targets to help management students understand the technicalities involved in a research work. The third revised and enlarged edition has been thoroughly changed and enriched with new content in almost every unit. The main features of the third edition include: l Each unit starts with a case or opening vignette and ends with a case study; It has a student-friendly approach; It contains quality inputs, interesting industry examples, relevant case studies and excellent pedagogy