Brig Rajiv Divekar (Retd) is the Director of Symbiosis Institute of Management Studies (SIMS), Pune. He has also worked as the Head of Faculty, Strategic and Operational Studies at Army War College and Faculty member in Defence Strategic Studies at Defence Services Staff College, Wellington. He has obtained MPhil from DAVV University and MSc from Madras University. A Gold Medalist in BE (civil), he has done his MBA with specialisation in Human Resource Management. He has rich experience of strategy planning, logistics and human resource management based on his service with multinational team as United Nations' Forces in Somalia and Lebanon. He is a Charter Member of the All India Management Association. D M Deshpande is working as a Professor in SIMS. He has over three decades of experience in higher education-teaching and administration. He has also worked as Principal of SVS College of Commerce and Management Studies, Mapusa, Goa, for almost 12 years. He has presented numerous papers and chaired several sessions in national and international seminars and conferences. Dr. B R Londhe holds bachelor's degree in science and master's degree in Business Administration. He started his career with an international pharmaceutical company in sales division. He moved to academics in 1994, with special focus on Marketing and Innovation Management and completed his PhD in Marketing Management. He is currently working as a Professor with SIMS, Pune. His research papers and articles have been published in various management journals and magazines. He has presented a number of papers and chaired several sessions in international seminars and conferences. Dr. Pradnya Chitrao has completed her graduation with English and Psychology as her major subjects. She secured a first division for her MA in English (Entire). She has done her doctorate in a multi disciplinary subject covering Women's Studies, Communicat