Corporate Diplomacy the strategy for a volatile, fragmented business enviroment STEGER, ULRICH
Material type: TextPublication details: John Wiley & Sons England 2003Description: XVI, 304ISBN:- 470848901
- STE 658.4012
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Library Annexe | 658.4012/STE/29093 (Browse shelf(Opens below)) | Available | 11129093 |
Browsing Library Annexe shelves Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.4012/SHE/11124884 Business Strategies And Economic Growth | 658.4012/SHE/11124885 Business Strategies And Economic Growth | 658.4012/SHE/11124886 Business Strategies And Economic Growth | 658.4012/STE/29093 Corporate Diplomacy | 658.4012/Tan/28407 Business Policy And Strategic Management | 658.4012/Tan/28408 Business Policy And Strategic Management | 658.401/ULD/26150 Jump TheCurve |
Table of Contents
Acknowledgments.
Foreword by Antony Burgmans (Unilever).
Preface.
Introduction and Overview.
The Tangled World - Trends and Countertrends.
The Players in the Global Village.
How Business Has Managed Non-Market Interactions up to the Present Day.
Detecting and Preventing Trouble Ahead.
Making Corporate Diplomacy Happen.
Corporate Communication.
"Suits" amd "Sandals": Balancing Conflict and Co-operation.
Learning from Three Reference Examples.
Appendix I – Business Case vs. Business Ethics.
Appendix II – Relevant IMD Case Studies.
Further Reading.
Description
Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
There are no comments on this title.