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Corporate Diplomacy the strategy for a volatile, fragmented business enviroment STEGER, ULRICH

By: Material type: TextTextPublication details: John Wiley & Sons England 2003Description: XVI, 304ISBN:
  • 470848901
Subject(s): DDC classification:
  • STE 658.4012
Contents:
Table of Contents Acknowledgments. Foreword by Antony Burgmans (Unilever). Preface. Introduction and Overview. The Tangled World - Trends and Countertrends. The Players in the Global Village. How Business Has Managed Non-Market Interactions up to the Present Day. Detecting and Preventing Trouble Ahead. Making Corporate Diplomacy Happen. Corporate Communication. "Suits" amd "Sandals": Balancing Conflict and Co-operation. Learning from Three Reference Examples. Appendix I – Business Case vs. Business Ethics. Appendix II – Relevant IMD Case Studies. Further Reading.
Summary: Description Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Library Annexe 658.4012/STE/29093 (Browse shelf(Opens below)) Available 11129093
Total holds: 0

Table of Contents

Acknowledgments.
Foreword by Antony Burgmans (Unilever).

Preface.

Introduction and Overview.

The Tangled World - Trends and Countertrends.

The Players in the Global Village.

How Business Has Managed Non-Market Interactions up to the Present Day.

Detecting and Preventing Trouble Ahead.

Making Corporate Diplomacy Happen.

Corporate Communication.

"Suits" amd "Sandals": Balancing Conflict and Co-operation.

Learning from Three Reference Examples.

Appendix I – Business Case vs. Business Ethics.

Appendix II – Relevant IMD Case Studies.

Further Reading.

Description

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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