Description:
Entrepreneurship is the central ingredient in economic growth of a country. It serves as a vehicle for the commercial introduction of new goods and services as well as opening of new markets to innovations. Entrepreneurs are the ones who make economic gains from innovative ideas and creative marketing efforts. Indian economy faces many challenges in the context of globalisation, intense competition, rapid product obsolescence, technological development and increasing pace of innovation. Rapid growth has been seen in entrepreneurship due to the influx of small industries and the growth of technologies like Information Technology and Biotech and new enterprises like BPOs and KPOs, R&D Centres, etc. Entrepreneurial environment including educational levels of local population, industry concentration and regional income growth play a significant role in entrepreneurship development. This book is a compilation of papers drawn from the pool of papers presented in the 1st & 2nd International Research Conference on Entrepreneurship held in November, 2007 & November, 2008, respectively, in association with Maharashtra Centre for Entrepreneurship Development (MCED) & National Entrepreneurship Network (NEN). This book will provide a good platform for dissemination of additional knowledge generated in this field for economic growth and higher productivity. Printed Pages: 282. Bookseller Inventory # 29525