Front Matter
Chapter 1 Introduction: Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan
Jonathan Zeitlin
PART ONE Exporting the American Model?
Chapter 2 Americanization: Ideology or Process? The Case of the United States Technical Assistance and Productivity Programme
Jacqueline McGlade
Chapter 3 Transplanting the American Model? US Automobile Companies and the Transfer of Technology and Management to Britain, France, and Germany, 1928–1962
Steven Tolliday
PART TWO Reworking US Technology and Management: National, Sectoral, and Firm-Level Variations
Chapter 4 Americanizing British Engineering? Strategic Debate, Selective Adaptation, and Hybrid Innovation in Post-War Reconstruction, 1945–1960
Jonathan Zeitlin
Chapter 5 Failure to Communicate: British Telecommunications and the American Model
Kenneth Lipartito
Chapter 6 Creative Cross-Fertilization and Uneven Americanization of Swedish Industry: Sources of Innovation in Post-War Motor Vehicles and Electrical Manufacturing
Henrik Glimstedt
Chapter 7 A Slow and Difficult Process: The Americanization of the French Steel-Producing and Using Industries after the Second World War
Matthias Kipping
Chapter 8 Remodelling the Italian Steel Industry: Americanization, Modernization, and Mass Production
Ruggero Ranieri
Chapter 9 Mass Production or ‘Organized Craftsmanship’? The Post-War Italian Automobile Industry
Duccio Bigazzi
Chapter 10 The Long Shadow of Americanization: The German Rubber Industry and the Radial Tyre Revolution
Paul Erker
Chapter 11 The Evolution of the ‘Japanese Production System’: Indigenous Influences and American Impact
Kazuo Wada, and Takao Shiba
Chapter 12 American Occupation, Market Order, and Democracy: Reconfiguring the Steel Industry in Japan and Germany after the Second World War
Gary Herrigel

ABSTRACT
Throughout the evolution of the modern world economy, new models of productive efficiency and business organization have emerged — in Britain in the 19th century, in the US in the early (and perhaps late) 20th century, and in Japan in the 1980s and 1990s. At each point, foreign observers have looked for the secrets of success and best practice, and initiatives have been taken to transmit and diffuse. This book looks in detail at ‘Americanization’ in Europe and Japan in the post-war period. The processes, ideologies, and adaptations in a number of different countries (the UK, France, Italy, Japan, Sweden, Germany) and different sectors (engineering, telecommunications, motor vehicles, steel, and rubber) are explored. This book details theoretical analysis of the complexities of the diffusion of business organization and the powerful influences of Americanization in this century.