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MARKETING MANAGEMENT: A FINANCE EMPHASIS

By: Material type: TextTextAnalytics: Show analyticsPublication details: JAICO PUBLICATIONS MUMBAI 2012Edition: 4Description: 532 P. PAPERISBN:
  • 9788172246549
Subject(s): DDC classification:
  • 658.8
Available additional physical forms:
  • 1
Summary: Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book Book Main Library ON SHELF HUMAN RESO 658.8/ CHA/ 29613 (Browse shelf(Opens below)) 243.75 Available 11129613
Book Book Main Library ON SHELF HUMAN RESO 658.8/ CHA/ 29614 (Browse shelf(Opens below)) 243.75 Available 11129614
Book Book Main Library ON SHELF HUMAN RESO 658.8/ CHA/ 29615 (Browse shelf(Opens below)) 243.75 Available 11129615
Book Book Main Library ON SHELF HUMAN RESO 658.8/ CHA/ 29616 (Browse shelf(Opens below)) 243.75 Available 11129616
Book Book Main Library ON SHELF HUMAN RESO 658.8/ CHA/ 29617 (Browse shelf(Opens below)) 243.75 Available 11129617
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.3152/ Whi/ 30117 The open organization : 658.8/ CHA/ 29613 MARKETING MANAGEMENT: 658.8/ CHA/ 29614 MARKETING MANAGEMENT: 658.8/ CHA/ 29615 MARKETING MANAGEMENT: 658.8/ CHA/ 29616 MARKETING MANAGEMENT: 658.8/ CHA/ 29617 MARKETING MANAGEMENT: 658.83/ Sub/ 32802 Essentials of human resource management and industrial relations :

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

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