Retailing management; text and cases Swapna Pradhan
Material type:
TextAnalytics: Show analyticsPublication details: McGraw Hill Education India Pvt. LTd. New Delhi 2012Edition: 4Description: 711 p.. PaperISBN: - 9781259004919
- 658.87
- 83
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Library Annexe -2 (6th Floor) ON SHELF | 658.87/ Pra/ 29771 (Browse shelf(Opens below)) | Available | 11129771 | |||
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Library Annexe -2 (6th Floor) ON SHELF | 658.87/ Pra/ 29772 (Browse shelf(Opens below)) | Available | 11129772 | |||
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Library Annexe -2 (6th Floor) ON SHELF | 658.87/ Pra/ 29773 (Browse shelf(Opens below)) | Available | 11129773 | |||
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Library Annexe -2 (6th Floor) ON SHELF | 658.87/ Pra/ 29774 (Browse shelf(Opens below)) | Available | 11129774 | |||
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Library Annexe -2 (6th Floor) ON SHELF | 658.87/ Pra/ 29775 (Browse shelf(Opens below)) | Available | 11129775 |
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| 658.87/ Pra/ 29772 Retailing management; | 658.87/ Pra/ 29773 Retailing management; | 658.87/ Pra/ 29774 Retailing management; | 658.87/ Pra/ 29775 Retailing management; | 658.87/SHA/16980 E- RETAILING : | 658/ BW/ 16788 THE SME WHITEBOOK 2011-1: |
Section I: Introduction
1. An Overview of Retail
2. Theories of Retail Development and Formats in Retail
3. Retail In India
4. Retail In Key Regions of the World
Section II: Strategy and Planning
5. Understanding the Retail Consumer
6. Retail Strategy
7. Store Site Selection
8. Methods of Retail Expansion
Section III: Merchandise Management
9. Basics of Retail Merchandising
10. The Process of Merchandise Planning
11. The Methods Merchandise Procurement
12. Retail Pricing and Evaluating Merchandise Performance
13. Private Labels
14. Category Management
Section IV: Managing Retail
15. Human Resource Management Retail - A Strategic Tool
16. Retail Store Operations
17. The Legal and Ethical Aspects of the Retail Business
18. Store Design and Visual Merchandising
Section V: Creating and Sustaining Value
19. Managing Retail Infrastructure
20. Supply Chain Management
21. Understanding Retail Viability
22. Retail Marketing and Branding 23. Sercicing the Retail Customer
24. Role of Technology in Retail
The fourth edition of Retailing Management incorporates the changes occurring in the field of retail at the Indian and international level and provides a comprehensive and upto- date treatment of various aspects of retail. This edition continues to be the most current book available, injecting the latest developments into every chapter.
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