Table of Contents

Part I: Introduction to Business Research
1. Research in Business
Appendix 1a: How the Research Industry Works
2. Ethics in Business Research
3. Thinking Like a Researcher
4. The Research Process: An Overview
5. Clarifying the Research Question through Secondary Data and Exploration
Appendix 5a: Bibliographic Database Searches
Appendix 5b: Advanced Searches
Part II: The Design of Business Research
6. Research Design: An Overview
7. Qualitative Research
8. Observation Studies
9. Experiments
10. Surveys
Appendix 10a: Complex Experimental Designs
Appendix 10b: Test Markets
Part III: The Sources and Collection of Data
11. Measurement
12. Measurement Scales
13. Questionnaires and Instruments
Appendix 13a: Crafting Effective Measurement Questions
Appendix 13b: Pretesting Options and Discoveries
14. Sampling
Appendix 14a: Determining Sample Size
Part IV: Analysis and Presentation of Data
15. Data Preparation and Description
Appendix 15a: Describing Data Statistically
16. Exploring, Displaying, and Examining Data
17. Hypothesis Testing
18. Measures of Association
19. Multivariate Analysis: An Overview
20. Presenting Insights and Findings: Written Reports
21. Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:
A. Business Research Requests and Proposals (with Sample RFP)
B. Focus Group Discussion Guide
C. Nonparametric Significance Tests
D. Selected Statistical Tables
References and Readings

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.