Preface
Acknowledgements
I: PHILOSOPHY OF QUALITATIVE RESEARCH
Qualitative Research: An Introduction Rajen K Gupta and Richa Awasthy
On Becoming a Qualitative Researcher Richa Awasthy
II: EXPERIENCES AND METHODS
Phenomenology: Qualitative Research—An Odyssey of Discovery Tara Shankar Basu
Semiotics: Doing an Emic Research the “Semiotic” Way—Experiences and Challenges Sumita Mishra
Grounded Theory: My PhD Journey—Finding a Method to the Madness Twisha Anand
Quasi-Ethnography: Methodological Design for Exploring Knowledge Creation in Organizations Anjan Roy
Single Case Study: A Promenade Down the Memory Boulevard Shalini Rahul Tiwari
Single Case Study: Exploring Organizational Ambidexterity—My Journey As a Qualitative Researcher Margie Parikh
Multiple Case Study: From Research Problem to Research Design in a Doctoral Setting—A Student’s Experiential Musings Swanand J Deodhar
Multiple Case Study: My Journey—From Pure Quantitative Research to Mixed Research, and Then from Mixed Research to Pure Qualitative Research Devendra Kumar Punia
Mixed Methodology: Researching at Any Cost—Restorying My Journey into the "Unknown" Abinash Panda
Mixed Methodology: Use of Qualitative and Mixed Methods Research to Understand and Explore Organizational Phenomena in 21st Century—Reflecting on Personal Experience as a “Research Scholar” Anita Ollapally
III: CONCLUSION
The Churning Process: Insights from the Experiences Richa Awasthy and Rajen K Gupta
Index

This book is the first of its kind on qualitative research in management in the Indian context. It covers the philosophy and practice of qualitative research, and presents the journeys of 10 management scholars who describe their experiences of doing qualitative research while explaining their choice of varied methods. Both aspiring and experienced management researchers will find it an invaluable resource.