IES Management College And Research Centre

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The marketing toolkit Noel Capon and Siddharth Shekhar Singh

By: Contributor(s): Publication details: Wiley Publication 2015 New DelhiDescription: 128 p. PaperISBN:
  • 9788126548514
Subject(s): DDC classification:
  • 658.8
Summary: No matter how well written a textbook, the only way to really learn marketing is by doing it. You simply have to take the ideas, concepts and frameworks and put them into practice. The Marketing Toolkit is a companion volume to Managing Marketing - An Applied Approach. Each chapter contains a set of tried and true experiential exercises designed to help the user prepare a strategic marketing plan - analyze a marketing situation, develop a market strategy and design a series of implementation programs.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.8/ Cap/Sin/ 30170 (Browse shelf(Opens below)) Available 11130170
Total holds: 0


No matter how well written a textbook, the only way to really learn marketing is by doing it. You simply have to take the ideas, concepts and frameworks and put them into practice.

The Marketing Toolkit is a companion volume to Managing Marketing - An Applied Approach. Each chapter contains a set of tried and true experiential exercises designed to help the user prepare a strategic marketing plan - analyze a marketing situation, develop a market strategy and design a series of implementation programs.

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