International business Sonia Gupta
Analytics: Show analyticsPublication details: McGraw-Hill Education (India) Pvt. Ltd. 2015 New DelhiDescription: xxii, 650. p. PaperISBN:- 9789339203085
- 658.049
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Library Annexe -2 (6th Floor) ON SHELF | INTERNATIO | 658.049/ Gup/ 30217 (Browse shelf(Opens below)) | Available | 11130217 |
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| 337/ Ger/ 31806 International economics | 658.049/ Gup/ 30217 International business | 658.049/ Rao/ 30543 International business : | 658.049/ Swe/ 32173 International management : |
Table of Contents:
Chapter 1: Introduction to International Business
Chapter 2: International Business Environment: An Overview
Chapter 3: Cultural Environment of International Business
Chapter 4: International Business Recent Trends in Size and Growth
Chapter 5: Theories of International Business
Chapter 6: Modes of International Business
Chapter 7: Globalization
Chapter 8: Multinational Corporations
Chapter 9: National Regulation of International Business
Chapter 10: Multilateral Regulation of Trade and Investment
Chapter 11: Regional Economic Integration
Chapter 12: Conflicts and Negotiations in International Business
Chapter 13: The Foreign Exchange Market
Chapter 14: Foreign Direct Investment - Theories and Framework
Chapter 15: Management of Foreign Exchange Rate and Interest Rate Risk
Chapter 16: International Financial Institutions and Liquidity
Chapter 17: International Investment and Financing Strategy
Chapter 18: International Taxation and Accounting
Chapter 19: Balance of Payments
Chapter 20: Organization, Control and Evaluation of International Business
Chapter 21: Global Strategic Management
Chapter 22: Host Country Heterogeneity and International Business Strategy
Chapter 23: Global Technology Management and Global E-Business
Chapter 24: Export Import Procedure, Documentation and Promotion
Chapter 25: International Marketing
Chapter 26: Global Brand Management
Chapter 27: International Operations Management and Logistics Management
Chapter 28: International Human Resource Management
Chapter 29: Ethics in International Business
Chapter 30: Future of International Business
International Business is a comprehensive textbook with examples and cases from across the world. It brings out the key concepts of international business in a very simple and lucid manner with numerous real-life examples, vignettes, diagrams, and illustrations, so as to facilitate and reinforce learning.
The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of Change in International Business, Bilateral Trade Relations of EU and BRICS countries etc.
Application orientation with-more than 100 exhibits and more than 300 chapter-end OTQs
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