OVERVIEW OF CORPORATE SOCIAL RESPONSIBILITY IN INDIAN ORGANIZATION PRABHAKAR, RAJEEV
Material type: TextPublication details: NEW DELHI PRINT PUBLICATIONS PVT. LTD., OCTOBER 2015Description: 242-249Subject(s): In: CHAKRAVORTY S K (EDITOR) PRODUCTIVITYItem type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article | Main Library | VOL. 56, NO. 3/5555162JA3 (Browse shelf(Opens below)) | Available | 5555162JA3 | |||||
Journals and Periodicals | Main Library On Display | JOURNAL/OPERATION/Vol 56, No 3/5555162 (Browse shelf(Opens below)) | Vol 56, No 3 (01/10/2015) | Not for loan | OCTOBER - DECEMBER 2015 | 5555162 |
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VOL. 53, ISSUE 12/5553535CSD2 HARIYALI KISAAN BAZAAR: AN ASSESSMENT | VOL. 56, NO. 3/5555162JA1 BUSINESS MODEL FOR CSR: INSIGHTS FROM PHILOSOPHICAL THOUGHTS | VOL. 56, NO. 3/5555162JA2 CSR: SHIFT TOWARDS PHILANTHROPIC TO REALISTIC APPROACH | VOL. 56, NO. 3/5555162JA3 OVERVIEW OF CORPORATE SOCIAL RESPONSIBILITY IN INDIAN ORGANIZATION | VOL. 56, NO. 3/5555162JA4 CONSUMER AWARNESS OF CSR INITIATIVES IN NORTH INDIA | VOL. 56, NO. 3/5555162JA5 CORPORATE SOCIAL RESPONSIBILITY: CONTRIBUTION OF THE AUTOMOBILE GIANTS TO THE SOCIAL CAUSE | VOL. 56, NO. 3/5555162JA6 ETHICAL VALUE POSITIONING OF MANAGEMENT STUDENTS |
INDIA IS A DEVELOPING ECONOMY; HERE CORPORATE SOCIAL RESPONSIBILITY (CSR) PLAYS AN IMPORTANT ROLE IN ORGANIZATIONS. IN INDIAN INDUSTRY ONE CAN EASILY NOTICE A PARADIGM SHIFT FROM CORPORATE PHILANTHROPIST TO BEING SOCIALLY RESPONSIBLE. THE IMPORTANCE OF CSR IS INCREASING IN INDIAN CORPORATE SCENARIO BECAUSE ORGANIZATIONS HAVE REALIZED THAT THE ULTIMATE GOAL IS NOT PROFIT MAKING; BESIDES, THIS TRUST BUILDING IS VIABLE AND ASSISTS IN A FUNTIONAL SOCIETAL RELATIONSHIP. THE COMPULSION OF CSR HAS EMERGED IN LAST TWO DECADES WHEN INDIAN ORGANIZATION REALIZED THE IMPORTANCE OF SUSTAINING IN THIS CUT-THROAT COMPETITION ERA. BEFORE THIS INDIAN INDUSTRIES HAD A MATERIALISTIC CULTURE. IN THE HUE AND CRY OF LPG (LIBERALIZATION, PRIVATIZATION AND GLOBALIZATION) COMPANIES WERE ONLY FOCUSED TOWARDS PROFIT MAXIMIZATION WHICH LED TO SOCIAL BACKWASH. TO OVERCOME THIS FASHION CSR PLAY AN IMPORTANT ROLE IN SUSTAINABLE DEVELOPMENT WHICH IS ONLY POSSIBLE WHEN THERE IS A BALANCE BETWEEN PROFIT AND LOWERING SOCIAL BACKWASH OR ERADICATING IT. THE PROBLEM WITH CSR IS THAT NOBODY IS VERY CLEAR ABOUT WHAT EXACTLY IT ENCOMPASSES. THE INDIAN GOVERNMENT HAS BEEN TRYING TO MAKE IT MANDATORY FOR COMPANIES TO SPEND AT LEAST 2% NET PROFITS ON CSR. TODAY CSR TO SOME COMPANIES MEANS PROVIDING LUNCH TO THERE EMPLOYEES OR TACKLING GLOBAL WARNING ISSUES. NOWADAYS COMPANIES HAVE BECOME MORE TRANSPARENT IN THEIR BALANCE SHEETS. THEY ARE DISPLAYING PUBLIC REPORTING IN THEIR ACCOUNTING. COMPANIES ARE INCORPORATING THEIR CSR INITIATIVES IN THEIR ANNUAL REPORT. THIS RESEARCH PAPER TRIES TO ANALYSE THE STUDY OF CSR STATUS IN INDIA; THIS CAN GIVE INSIGHT INTO WHAT EXTENT COMPANIES CAN FOLLOW CSR. I WOULD LIKE TO THROW LIGHT ON CSR FOR INDIAN ORGANIZATIONS WHICH WOULD BE HELPFUL FOR BOTH ECONOMIC AND SOCIAL INTERESTS WHICH WOULD BE A FUTURISTIC MEASURE AS IT PROVIDES VALUABLE INFORMATION AS WELL AS SUGGESTS CSR PRACTICES AND PERFORMANCE. THOUGHTS.
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