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Marketing know + how Pinkoon, Damrong

By: Publication details: Jaico Publishing House 2015 MumbaiDescription: 183 p. PaperISBN:
  • 978-81-8495-812-6
Subject(s): DDC classification:
  • 658.827 Pin
Summary: Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume? The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen! There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand. Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination!
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.827/ Pin/ 31512 (Browse shelf(Opens below)) Available 11131512
Total holds: 0

Walk into any store today, watch any commercial on television, and it becomes immediately apparent that the most attractive and successful brands are those which are colorful, catchy, and confident. But in our competitive world economy, how do these brands manage to maintain their unique character while ensuring huge sales volume?

The answer is innovative marketers, whose creativity makes branding impact and brand loyalty happen!

There are over 1,000 reasons why customers are not buying a product, but there is only one way to make the customers actually buy the product – the talent of real marketers. Marketing Know + How will help you meaningfully develop your talent and guarantee unbeatable success of your company and brand.

Through 35 easy-to-understand, lively lessons on relevant topics, ranging from market knowledge to brand strategy, you will learn everything you need to know to hone your marketing skills and stimulate your limitless imagination!

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