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Product management in India Majumdar, Ramanuj

By: Material type: TextTextAnalytics: Show analyticsPublication details: New Delhi Prentice Hall of India 2015Edition: 3Description: "xxv, 430 p."ISBN:
  • 978-81-203-3383-3
Subject(s): DDC classification:
  • 658.5 Maj
Contents:
Contents: Preface Preface to the First Edition Acknowledgements Part I: THE MACRO PERSPECTIVE 1. The Indian Market: Emerging Panorama 2. Assessing New Competition and Strategic Response 3. Product Management—A Preview Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES 4. Branding 5. Market Segmentation 6. Positioning and Differentiation Strategies 7. New Products Planning 8. Distribution Channels: Structure and Strategy 9. Advertising Planning 10. Pricing Concepts and Strategies 11. Sales Management 12. Marketing Research Part III: PRODUCT MARKET ANALYSIS 13. Packaged Drinking Water 14. Tea 15. Soft Drinks 16. Chocolates 17. Malted Beverages 18. Toothpaste 19. Toilet Soaps 20. Detergents 21. Shampoo 22. Fairness Creams 23. Wristwatches 24. Footwear 25. Mobile Phones 26. Digital Cameras 27. Motorcycles 28. Refrigerators 29. Air Conditioners 30. Paints 31. Colour Television 32. Passenger Cars 33. Marketing Challenges Epilogue Index
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.5/MAJ/30877 (Browse shelf(Opens below)) Available 11130877
Total holds: 0

Contents:
Preface
Preface to the First Edition
Acknowledgements
Part I: THE MACRO PERSPECTIVE
1. The Indian Market: Emerging Panorama
2. Assessing New Competition and Strategic Response
3. Product Management—A Preview
Part II: PRODUCT MANAGEMENT—THE CONCEPTUAL ISSUES
4. Branding
5. Market Segmentation
6. Positioning and Differentiation Strategies
7. New Products Planning
8. Distribution Channels: Structure and Strategy
9. Advertising Planning
10. Pricing Concepts and Strategies
11. Sales Management
12. Marketing Research
Part III: PRODUCT MARKET ANALYSIS
13. Packaged Drinking Water
14. Tea
15. Soft Drinks
16. Chocolates
17. Malted Beverages
18. Toothpaste
19. Toilet Soaps
20. Detergents
21. Shampoo
22. Fairness Creams
23. Wristwatches
24. Footwear
25. Mobile Phones
26. Digital Cameras
27. Motorcycles
28. Refrigerators
29. Air Conditioners
30. Paints
31. Colour Television
32. Passenger Cars
33. Marketing Challenges
Epilogue
Index

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