Table of Content
Part I: Introduction

Economics: Foundations and Models
Trade-offs, Comparative Advantage, and the Market System
Where Prices Come From: The Interaction of Demand and Supply
Economic Efficiency, Government Price Setting, and Taxes

Part II: Markets in Action

Externalities, Environmental Policy, and Public Goods
Elasticity: The Responsiveness of Demand and Supply

Part III: Firms in the Domestic and International Economies

Firms, the Stock Market, and Corporate Governance
Comparative Advantage and the Gains from International Trade

Part IV: Microeconomic Foundations: Consumers and Firms

Consumer Choice and Behavioral Economics
Technology, Production, and Costs

Part V: Market Structure and Firm Strategy

Firms in Perfectly Competitive Markets
Monopolistic Competition: The Competitive Model in a More Realistic Setting
Oligopoly: Firms in Less Competitive Markets
Monopoly and Antitrust Policy
Pricing Strategy

Part VI: Markets for Factors of Production

The Markets for Labor and Other Factors of Production

Part VII: Information, Taxes, and the Distribution of Income

The Economics of Information
The Tax System and the Distribution of Income

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real business use economics to make real decisions on a daily basis. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.