Ethics refers to moral demands regarding the business and is based on a theory of the relationship between business and society. Ethics is a good business investment that generates trust and confidence between the parties and in turn guarantees long-term performance. Corporate identity is formed in the way a company manages the stakeholder claims through its values and actions. This paper attempts to define different nonfinancial parameters of ethical identity based on corporate governance, corporate social responsibility and sustainability and measure the extent of ethical practices followed in selected companies based on these parameters. Using Kruskal Wallis analysis, it was found that there is a significant difference between different industries in following and reporting ethical practices in India.