HardKnocks for the GreenHorn is a specially crafted training manual to enable aspiring Medical Representatives to gain the Knowledge, Skills and Attitude needed to succeed in the competitive arena of pharma field sales. Medical Representatives joining the field are often not aware about the key success factors of their job. As a result they get discouraged when things don't go as planned. Similarly, first-time field sales managers lack a comprehensive syllabus to equip Reps with the right Knowledge, Skills and Attitudes for their job. HardKnocks for the GreenHorn meets the needs of both first-time Reps and field sales managers. It is written in simple English and is filled with stories, examples, pictures and quotes by great leaders. The book is a powerful learning and motivational tool and has been used by thousands of pharma professionals to take their career to the next level. Key topics touched upon are: 1. The role and function of a Medical Representative 2. Knowledge Management for Medical Representatives - Customers, Territory, Products & Competition 3. Comprehensive guide to presentation skills for in-clinic success 4. Marketing skills for Medical Representatives - Positioning, Differentiation, Branding, Product Launches 5. Anatomy, Physiology and Pharmacology for the Medical Re 6. Self-development skills for long-term success