Technology readiness index of e-banking users: some measurement and sample survey evidence. Vijayendra S. Gupta and Renuka Garg
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TextPublication details: Hydrabad IUP Publications November 2015Description: 43 - 99 P. Paper
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MURTHY, E N BANK MANAGEMENT
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Internet banking is a convenient way to avoid the queue or delays and try simple and secure e-banking facility for an unmatched experience of banking from the comfort of one's home or office. From literature, it is found that technological readiness is a good predictor of technology-related behavior, and therefore knowing the technology readiness of customers could assist a business in developing its technology strategy as well as the way in which it manages the link between customer and technology. This paper makes an attempt to find out the Technology Readiness Index (TRI) of different categories of respondents--consumers and bank employees--to enable bankers to come out with their strategies
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