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Services marketing: an Indian perspective (text and cases)

By: Publication details: Wisdom Publications 2014 DelhiDescription: 427 p. PaperISBN:
  • 978-93-81505-84-7
Subject(s): DDC classification:
  • 658.8(SER)
List(s) this item appears in: Recent Additions to the Library-July-16
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.8(SER)/ Mit/ 31905 (Browse shelf(Opens below)) Available 11131905
Total holds: 0
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658.8(SER)/ GUP/ 16738 MARKETING OF SERVICES: 658.8(SER)/ JHA/ 17008 SERVICES MARKETING 658.8(SER)/ JHA/ 17029 TOURISM MARKETING 658.8(SER)/ Mit/ 31905 Services marketing: 658.8(SER)/ Moh/ 31851 Services marketing 658.8(SER)/ ZEI/BIT/ 15770 SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM 658/ BAI/ BAI/ 17444 OUTSMARTING GOOGLE

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