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Predatory thinking : a masterclass in out-thinking the competition Dave Trott

By: Publication details: Pan Books 2013 LondonDescription: 261 p. PaperISBN:
  • 978-1-4472-8534-2
Subject(s): DDC classification:
  • 302.14
Summary: Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
List(s) this item appears in: Recent Additions to the Library-July-16
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF PUBLIC FIN 302.14/ Tro/ 31979 (Browse shelf(Opens below)) Checked out to KEYUR KADAM (PM-24-29) 02/01/2025 11131979
Total holds: 0

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

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