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Marketing research: Naresh K. Malhotra and Satyabhushan Dash an applied orientation

By: Contributor(s): Analytics: Show analyticsPublication details: Pearson India Education Services Pvt. Ltd., 2016 DelhiEdition: 7Description: xxvii, 968 p. PaperISBN:
  • 9789332555693
Subject(s): DDC classification:
  • 658.83
Contents:
Table of Content PART I Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation 3. Research Design 4. Exploratory Research Design: Secondary Data 5. Exploratory Research Design: Qualitative Research 6. Descriptive Research Design: Survey and Observation 7. Causal Research Design: Experimentation 8. Measurement and Scaling: Fundamentals and Comparative Scaling 9. Measurement and Scaling: Noncomparative Scaling Techniques 10. Questionnaire and Form Design 11. Sampling: Design and Procedures 12. Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting 13. Fieldwork 14. Data Preparation 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 16. Analysis of Variance and Covariance 17. Correlation and Regression 18. Discriminant and Logit Analysis 19. Factor Analysis 20. Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling and Path Analysis 23. Report Preparation and Presentation 24. International Marketing Research
Summary: Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
List(s) this item appears in: Recent Additions to the Library-July-16
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Student Collection Student Collection Main Library ON SHELF Student co 658.83/ Mal/Sat/ student collection (Browse shelf(Opens below)) Available Student Collection 11132151
Student Collection Student Collection Main Library ON SHELF Student co 658.83/ Mal/Sat/ student collection (Browse shelf(Opens below)) Available Student Collection 11132152
Student Collection Student Collection Main Library ON SHELF Student co 658.83/ Mal/Sat/ student collection (Browse shelf(Opens below)) Available Student Collection 11132153
Student Collection Student Collection Main Library ON SHELF Student co 658.83/ Mal/Sat/ student collection (Browse shelf(Opens below)) Checked out to Stawan ALWALWAR (PM-16-1) Student Collection 31/01/2017 11132154
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Student Collection Student Collection Main Library ON SHELF Student co 658.83/ Mal/Sat/ student collection (Browse shelf(Opens below)) Available Student Collection 11132158
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658.83/ Mal/Sat/ student collection Marketing research: 658.83/ Mal/Sat/ student collection Marketing research: 658.83/ Mal/Sat/ student collection Marketing research: 658.83/ Mal/Sat/ student collection Marketing research: 658.83/ Mal/Sat/ student collection Marketing research: 658/ Wei/Can/ 29648 Management : N/B-333685/22052 STATISTICS FOR BUSINESS AND ECONOMICS

Table of Content

PART I Introduction and Early Phases of Marketing Research
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach
PART II Research Design Formulation
3. Research Design
4. Exploratory Research Design: Secondary Data
5. Exploratory Research Design: Qualitative Research
6. Descriptive Research Design: Survey and Observation
7. Causal Research Design: Experimentation
8. Measurement and Scaling: Fundamentals and Comparative Scaling
9. Measurement and Scaling: Noncomparative Scaling Techniques
10. Questionnaire and Form Design
11. Sampling: Design and Procedures
12. Sampling: Final and Initial Sample Size Determination
PART III Data Collection, Preparation, Analysis, and Reporting
13. Fieldwork
14. Data Preparation
15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
16. Analysis of Variance and Covariance
17. Correlation and Regression
18. Discriminant and Logit Analysis
19. Factor Analysis
20. Cluster Analysis
21. Multidimensional Scaling and Conjoint Analysis
22. Structural Equation Modeling and Path Analysis
23. Report Preparation and Presentation
24. International Marketing Research

Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.

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