Table of Contents

Preface: the future is being shaped today; Interview: a talk with a wide-ranging mind; Economics - The changed world economy; America's entrepreneurial job machine; Why OPEC had to fail; The changing multinational; Managing currency exposure; Export markets and domestic policies; Europe's high-tech ambitions; What we can learn from the Germans; On entering the japanese market; Trade with Japan: the way it works; The perils of adversarial trade; Modern prophets: Schumpeter or Keynes?; People - Picking people: the basic rules; Measuring white-collar productivity; Twilight of the first-line supervisor?; Overpaid executives: keeping firms young; Paying the professional schools; Jobs and people: the growing mismatch; Quality education: the new growth area; Management - Management: the problems of success; Getting control of staff work; Slimming management's midriff; The information-based organization; Are labor unions becoming irrelevant?; Union flexibility: why it's now a must; Management as a liberal art; The organization - The hostile takeover and its discontents; The five rules of successful acquisitions; The innovative organization; The no-growth enterprise; Why automation pays off; IBM's Watson: vision for tomorrow; The lessons of the Bell breakup; Social needs and business opportunities; Afterword: social innovation management's new dimension; Index.

The Frontiers of Management offers stimulating and profitable reading for both existing Drucker disciples and those new to his writing.

This collection of thirty-five finely balanced articles and essays, plus an interview and afterword, was planned by the author from the beginning to be published eventually in one volume and as variations on one unifying theme - the challenges of tomorrow that face the executive today.

What kind of tomorrow it will be depends heavily on the knowledge, insight, foresight and competence of the decision makers of today. The future is in the hands of executives who are already fully occupied with the daily crisis, and for whom the daily crisis is the one absolutely predictable event in their working day. It is to these people that this Drucker volume is addressed, to enable them to see and to understand the long-range implications and impacts of their immediate, everyday, urgent actions and decisions.