Contents :

1. International Marketing: An Introduction
2. International Marketing Environment
3. MNCs and International Business
4. International Marketing Intelligence
5. Market Selection
6. Market Entry Strategies
7. International Organisation
8. Market Coverage Strategies
9. International Product Decisions
10. International Pricing
11. International Distribution
12. International Promotion
13. Export Finance
14. Export Risk Insurance
15. Quality Control and Pre-Shipment Inspection
16. Trade in Services
17. Technological Developments and International Marketing
18. International Negotiations
19. Trade Policy and Regulation of India
20. Export Promotion
21. Trade And Bop of India
22. Export Procedures and Documents
23. Some Issues In International Business
- Annexures
- Cases

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective.

The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc.

The text is supplemented with a number of cases.