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Marketing whitebook 2017-2018

By: Publication details: Business World 2017 New DelhiDescription: 328 PaperSubject(s): DDC classification:
  • 658.8/BW
Summary: This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
List(s) this item appears in: Recent aditions_August 2017
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Reference Library Annexe -2 (6th Floor) 658.8/BW/34004 (Browse shelf(Opens below)) Not For Loan 11134004
Reference Reference Library Annexe -2 (6th Floor) 658.8/BW/34003 (Browse shelf(Opens below)) Not For Loan 11134003
Total holds: 0

This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace

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