Marketing whitebook 2017-2018
Publication details: Business World 2017 New DelhiDescription: 328 PaperSubject(s): DDC classification:- 658.8/BW
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Reference | Library Annexe -2 (6th Floor) | 658.8/BW/34004 (Browse shelf(Opens below)) | Not For Loan | 11134004 | |||
Reference | Library Annexe -2 (6th Floor) | 658.8/BW/34003 (Browse shelf(Opens below)) | Not For Loan | 11134003 |
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658.8/ BW/ 18489 THE MARKETING WHITEBOOK 2012-2013 : ONE -STOP GUIDE FOR MARKETERS | 658.8/ BW/ 23592 THE MARKETING WHITE BOOK 2014-15: | 658.8/ BW/ 30430 Marketing whitebook 2015-16 | 658.8/BW/34003 Marketing whitebook 2017-2018 | 658.8/BW/34004 Marketing whitebook 2017-2018 | 658.8 / CHU / 4854 "MARKETING RESEARCH,.:METHODOLOGICAL FOUNDATIONS" | 658.8 / CHU / 4856 "MARKETING RESEARCH,.:METHODOLOGICAL FOUNDATIONS" |
This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
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