Acknowledgements
SECTION A: TOURISM—AN OVERVIEW
AN INTRODUCTION TO TOURISM Preface Introduction The Complexity of Tourism Tourism as a Global Phenomenon Economic Significance of Tourism Evolution of Tourism Defining Tourism Related Concepts Types of Tourism Tourist Typologies Pros and Cons of Tourism Conclusion
CHAPTER 2 CONCEPTS AND TERMS
Introduction Tourism Product and Industry Goods and Services Components of Tourism Industry Stakeholders in Tourism Tourism and Sustainability Sustainable Tourism Ecotourism ‘Rural’ Tourism Special Interest Tourism Agritourism or Agrotourism Wine Tourism Lighthouse Tourism Cemetery Tourism Avitourism Photography Tourism Trekking Biking Architecture Tourism Military Tourism Spa Tourism Film Tourism Responsible Tourism Conclusion
CHAPTER 3 DEMAND AND SUPPLY IN TOURISM
Introduction Why Study Tourism Demand? Understanding Consumer Behaviour Motivation Maslow’s Hierarchy of Human Needs Tourism Demand The Demand Curve Elements of Tourism Demand Factors Influencing Tourism Demand Changes in Demand Elasticity of Demand Demand Forecasting Tourism Supply/ Elements of the Supply Market Measurement of Tourism Decision-making Process Governments Promotion NGOs and Local Community What to Measure? Methods of Collection of Statistics Limitations Conclusion
CHAPTER 4 ORGANIZATIONS IN TOURISM AND CULTURE
Introduction Role of International Organizations United Nations World Tourism Organization Functions of UNWTO UNWTO and World Tourism Day International Civil Aviation Organization United Nations Educational, Scientific and Cultural Organization Advisory Bodies Industry or Sectoral Organizations Sustainable Tourism for Eliminating Poverty Foundation Conclusion SECTION B: THE TOURISM BUSINESS
CHAPTER 5 DESTINATIONS
Introduction Definition Is the Golden Triangle One Destination or Three? Components of a Destination Types of Destinations Core and Periphery Attractions Seasonality The Destination Life Cycle Managing Destinations Destination Management Organizations (DMOs) The Indian Scenario Regional Tourism Organizations and National Tourism Organizations Destination Marketing Impact of Tourism on Destinations Conclusion
CHAPTER 6 ATTRACTIONS
Introduction Definitions Categories of Tourist Attractions Management of Attractions Elements of Successful Tourism Attractions Visitor Management and Carrying Capacity Funding Strategies Entertainment Attractions Events Conclusion
CHAPTER 7 ACCOMMODATION
Introduction Categories of Accommodation Types of Accommodation Organizational Structure and Functions in Hotels Hotels in a Globalized World Operating Models in Accommodation The Accommodation Sector and the Economy Employment Generation and Accommodation Accommodation and Hospitality Classification of Hotels Alternatives to Hotels Capsule/Pod hotels Uncertainties in the Accommodation Sector Taxation in the Accommodation Sector Conclusion
CHAPTER 8 TRAVEL AND TOUR OPERATIONS
Introduction The College Tour The Tour Operator Types of Tour Operators Group Inclusive Tours and Free Independent Travel The Tour Operation Process Development of Tour Packages Research Field Visit Negotiations and Contracting Tour Costing and Pricing Brochure Production and Distribution Marketing Destination Management Company (DMC) Charter Operations MICE Tourism General Features The Significance of MICE Market for Destinations Exhibitions Incentive Travel The Travel Agency What Does a Travel Agent Do? Travel Management Company The Travel Agent and the Tour Operator Trends Blurring of Lines Electronic Intermediaries and E-Commerce Conclusion
CHAPTER 9 TRANSPORTATION
Introduction The Evolution of Transport Aviation in Tourism The Jet Age Civil Aviation in India Airports / Regulation of Civil Aviation Civil Aviation Policy Freedoms of the Air Ministry of Civil Aviation (MoCA) Rail Transportation Indian Railways Road Transportation Road Transport and Tourism in India Water Transport Cruise Tourism Conclusion
CHAPTER 10 MARKETING
Introduction Defining Marketing Sales and Marketing The Marketing Mix The 7 Ps of Service Marketing The Extended Ps Framework and Tourism From 4 Ps to 4 Cs? The Environment and Marketing Market Research Destination Marketing The Destination As a Brand Leisure Market Business Travel Market Role of Stakeholders in Marketing Marketing and Promotion Media and Public Relations Conclusion SECTION C: TOURISM IN INDIA CHAPTER 11 TOURISM SECTOR IN INDIA Introduction History India in International Tourism Arrivals Purpose of Visit India as a Source Market Domestic Tourism in India Recognized Tourism Industry Units Hotels Sector Hotel Classification System Federalism and Tourism Community Participation in Tourism Local Governments and Tourism Tourism Education Prospects for Employment Generation Outlook for Tourism Conclusion
CHAPTER 12 CULTURAL HERITAGE OF INDIA
Introduction Culture Cultural Tourism Heritage World Heritage Lists International Convention on Intangible Heritage Heritage of India World Heritage Sites in India Archaeological Survey of India (ASI) Tentative List Heritage Assets and Tourism Development Conservation, Tourism and the Community Management of Cultural Heritage Museums as Cultural Products Handicrafts Intangible Heritage of India Dances of India Representative List of the Intangible Cultural Heritage of Humanity Visual Arts of India Conclusion
CHAPTER 13 NATURAL HERITAGE OF INDIA
Introduction India: A Land of Biodiversity People within Protected Areas Management of Protected Areas Protected Areas and Wildlife Tourism Nature Tourism: Boon or Bane? Tiger-centric’ Tourism Management of Tourism in PAs / Strategy for Managing Tourism in Protected Areas What Should Be Done? Communities and Ecotourism Nature-based Tourism Diving in India Conclusion CHAPTER 14 TOURISM BUSINESS IN INDIA Introduction Hotel Industry Major Hotel Chains Hotels and Rooms Inventory Beyond the Statistics Distribution of Hotels Trends in the Accommodation Industry Hotels in Public Sector / Indian Innovations: Palaces Heritage Hotels The Travel and Tour Sector Emerging Trends in Destination Management Business Development Looking to the Future Domestic Tourism MICE Tourism in India The India Outbound Travel Market Dubai: The Most Popular Destination Reasons for Increase in Outbound Travel Destination Marketing in India Outlook for the Outbound Market The New Attitude to Travel The Evolving Role of the Tour Operator Conclusion CHAPTER 15 GOVERNMENT BODIES IN INDIAN TOURISM Introduction History of Policy Making in Tourism Planned Tourism Development What Is Planning? Destination Planning Planning and the Ministry of Tourism Planning for Sensitive Destinations National, State and Local Governments Government and the Tourism Product Ministry of Tourism India Tourism Development Corporation (ITDC) Tourism Education State Governments and Tourism Conclusion SECTION D: TOWARDS THE FUTURE
CHAPTER 16 IMPACTS OF TOURISM
Introduction Economic Impacts Social Impacts Environmental Impacts Positive Impacts of Tourism Conclusion
CHAPTER 17 SUSTAINABLE DEVELOPMENT OF TOURISM
Introduction What Is Development? Sustainable Development in Tourism Charter for Sustainable Tourism Agenda 21 for Travel & Tourism Major Sustainable Tourism Initiatives Protect Children Campaign UNWTO World Tourism Network on Child Protection Responsible Tourism Guiding Principles of Responsible Tourism Kerala Declaration
CHAPTER 18 CLIMATE CHANGE AND TOURISM
Introduction Weather Climate Climate Change Tourism as a Contributor Mitigation Measures Transport Accommodation Tour Operation The Role of Tourists Destinations Adaptation Measures The UNDP Framework Towards a Framework for Adaptation Conclusion
CHAPTER 19 TOWARDS THE FUTURE
Introduction ICT and E-business Barriers to Adoption The Digital Divide in Tourism Social Media and Tourism ICT and India Demographic Shift The Future of ‘Family’ Holidays Accessibility in Tourism Crises and Insecurity Conclusion Glossary Index
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This textbook offers a lucid understanding of the business of tourism and helps students gain professional and entrepreneurial insights.

An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.

Divided into four sections and spread across nineteen chapters, this textbook delves deep into Indian and international tourism experiences with numerous integrated case studies and examples.

Key Features:

· Special emphasis on recent business aspects of tourism from local and global perspectives

· Over 45 case studies to provide valuable insights into current business trends to strengthen the practical knowledge of students

· Each chapter has review questions and activities to support self-assessment.

· Book-end glossary of major concepts and terminologies to facilitate quick scan and easy understanding