Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

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In: FRAZIER GARY L. JOURNAL OF MARKETING

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Holdings
Item type	Current library	Call number	Vol info	Status	Notes	Date due	Barcode	Item holds
Journal Article	Main Library	Vol 81, No 1\ 5557753JA8 (Browse shelf(Opens below))		Available			5557753JA8
Journals and Periodicals	Main Library On Display	JRNL/GEN/Vol 81, No 1/5557753 (Browse shelf(Opens below))	Vol 81, No 1 (01/05/2017)	Not for loan	January,2017		5557753

Total holds: 0

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Previous	Vol 81, No 1\ 5557753JA5 The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency	Vol 81, No 1\ 5557753JA6 Doing Well Versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers	Vol 81, No 1\ 5557753JA7 The Clash of the Titans: On Retailer and Manufacturer Vulnerability in Conflict Delistings.	Vol 81, No 1\ 5557753JA8 Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination	Vol 81, No 2\ 5557519JA1 Integrating Theory and Practice in Marketing.	Vol 81, No 2\ 5557519JA2 Gamified Information Presentation and Consumer Adoption of Product Innovations.	Vol 81, No 2\ 5557519JA3 Sales Representative Departures and Customer Reassignment Strategies in Business-to-Business Markets.	Next

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