The automobile industry in India is highly competitive and technology-driven. In such an aggressive business scenario, ensuring the success of an advertisement campaign is critical for a company's success as huge advertisement budgets are involved. The purpose of the study is to recognize specific drivers of effective advertisingfor the Indian automobile sector in the context of print media using a qualitative research approach. A structured Delphi technique was implemented to identify specific drivers of effective advertisingfor the automobile sector. 32 drivers of effective advertising are narrowed down and refined through a structured Delphi to finalize specific 13 drivers of effective advertisingfor the Indian automobile sector in the print media context. Recognition of 13 specific drivers of effective advertising will help advertisers and marketing managers to be focused while designing advertisement campaign in the Indian print setting. It will also ensure formulation of effective media and message strategies which will lead to long-term business growth for the Indian automobile manufactures. The study demonstrates how a qualitative research tool, viz., Delphi technique can be successfully used to investigate the dynamic field of advertisement effectiveness.