Table of contents

Table of Contents: 1. Essentials of Management 2. Evolution of Management Theory 3. Business Environment and Society 4. Planning—A Tool for Effective Management 5. Management Control Systems 6. Organizational Structure 7. Organizational Effectiveness 8. Business—Economic Fundamentals 9. Principles of Production 10. Markets 11. National Income Accounting 12. Goals and Functions of Finance 13. Financial Statements 14. Financial Ratio Analysis 15. Security Analysis and Portfolio Management 16. Overview of Human Resource 17. Job Design 18. Recruitment and Selection 19. Training and Development 20. Motivation 21. Team Effectiveness 22. Communication 23. Conflict Management 24. Dynamics of Leadership 25. Decision-making 26. Emotional Intelligence 27. Stress Management 28. Creativity and Entrepreneurship 29. Organizational Change and 30. Marketing Research 31. Marketing Planning 32. Designing Marketing Mix 33. Customer Relationship Management 34. Advertising Management 35. Brand Management 36. Statistical Inference 37. Forecasting 38. Regression Analysis 39. Index Numbers 40. Statistical Quality Control 41. Production and Operations 42. Supply Chain Management 43. Kaizen 44. Six Sigma 45. The Japanese 5S Practice 46. Total Quality Management 47. Technology Management 48. Management Information Systems and IT 49. International Management 50. Online Social Media 51. Project Management

Description

The book discusses managerial functions, such as planning, organizing, leading, and controlling as well as organizational functions, such as finance, marketing, operations management, management information systems, strategy, and human resources in detail.

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