“Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship. ” — Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur's Vision of the Future

This is the book that service business executives have been waiting for. Woo, Wow, and Win shows how to make the connection between strategic opportunity, business design, and customer satisfaction. The principles of service design are the pathway to a more profitable future--and happier customers. — Ram Charan, advisor to CEOs and boards, author of The Attackers Advantage.

“Here is a long overdue manual for using the cohesiveness and power of design thinking to optimize every interaction your business has with its customers. You’ll not only understand why Service Design is as important as product design--you’ll have a new perspective on what makes a company unique.” — Beth Comstock, Vice Chair, GE

“Tom Stewart’s and Patricia O’Connell’s exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It’s a must read!” — Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North

“Anyone who wants to get or keep customers would do well to heed the advice in these smart, incisive pages. Service design is an idea whose time has come.” — Marshall Goldsmith, executive leadership coach and author, Triggers and What Got You Here Won't Get You There

“Two pervasive themes cut across all sectors of the world economy: Everything is digital, and everything is a service. Woo, Wow, and Win shows how the discipline of Service Design enables any company to capitalize on these two trends to engage their customers, enlist their employees, and delight their shareholders.” — Geoffrey Moore, author Crossing the Chasm and Zone to Win

“It’s impossible to operate a successful business without mastering your service design, and it’s difficult to master without this book. There is tremendous wisdom and clarity in its pages, making a complex subject both inspiring and immediately useful. Woo, Wow, and Win is an essential, urgent read.” — Stan Slap, New York Times bestselling author of Under the Hood and Bury My Heart at Conference Room B