IES Management College And Research Centre

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Strategic approach to corporate customer acquisition, study on consumer acceptance towards Bisleri carbonated soft drinks and distribution channels analysis of Bisleri bottled water.

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2016Edition: M-15-17 2015-2017Description: Summer project CDSubject(s):
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Item type Current library Collection Call number Status Date due Barcode Item holds
Summer Projects on CDs Summer Projects on CDs Main Library Summer pro Sum-1072/MMS-Mar/2015-2017/6661072 (Browse shelf(Opens below)) Not For Loan 6661072
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Sum-1069/MMS-Mar/2015-2017/6661069 Social media presence and online engagement for LVF, Sultan Chand Publication and Fastpril Sum-1070/MMS-Mar/2015-2017/6661070 To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water Sum-1071/MMS-Mar/2015-2017/6661071 HORECA market survey for parag, milk foods ltd., in Kanpur Sum-1072/MMS-Mar/2015-2017/6661072 Strategic approach to corporate customer acquisition, study on consumer acceptance towards Bisleri carbonated soft drinks and distribution channels analysis of Bisleri bottled water. Sum-1073/MMS-Mar/2015-2017/6661073 Study of market potential and preparation of promotional strategy with respect to Parag Milk Foods Pvt. Ltd., Sum-1074/MMS-Mar/2015-2017/6661074 A study on market analysis and business development of Amul Dairy Products Sum-1075/MMS-Mar/2015-2017/6661075 To identify and map milk retail outlets of assigned territory-Gowardhan as well as non Gowardhan brand. To identify other institution segment (HORECA) in the territory. To create the promotional strategy for the assigned area. To initiate efforts to start Gowardhan Milk Supply to retail outlets. To conduct research on the buying behaviour of the customers and study the availability and visibility of the brand

Name of the Guide: Prof. Suhas Pai

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