Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products.
Material type: TextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: M-16-26 2016-2018Description: Summer project CDSubject(s):- Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products
- Marketing
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Summer Projects on CDs | Main Library | Summer pro | Sum-1274/MMS-Mar/2016-2018/6661274 (Browse shelf(Opens below)) | Not For Loan | 6661274 |
Total holds: 0
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Name of the Guide: Prof. Mrunal Joshi
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