IES Management College And Research Centre

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Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products.

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: M-16-26 2016-2018Description: Summer project CDSubject(s):
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Item type Current library Collection Call number Status Date due Barcode Item holds
Summer Projects on CDs Summer Projects on CDs Main Library Summer pro Sum-1274/MMS-Mar/2016-2018/6661274 (Browse shelf(Opens below)) Not For Loan 6661274
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Sum-1271/MMS-Mar/2016-2018/6661271 Vivanta By Taj President Hotel Study of needs of the corporates by identifying the factors influencing hotel bookings and to suggest ideas for improving social media pages Sum-1272/MMS-Mar/2016-2018/6661272 Mondelez private India Ltd (Cadbury) 1)Opportunity for wide and deep selling of Mondelez Products. 2) To track the distribution of Cadbury through Beat Sequencing. 3) To increase the sale of Cadbury . Sum-1273/MMS-Mar/2016-2018/6661273 Future Group To Study Detractors Service Retrievals and process followed. Sum-1274/MMS-Mar/2016-2018/6661274 Amul India Ltd. (GCMMF) Study analyzing the performance of Amul ice creams & its traditional kulfi range. The study discusses the overview of ice cream industry in India and focuses on understanding the FMCG market concepts and performance of different frozen products of Amul. It further discusses different distribution channel adopted, different product profiles, market share, competitive analysis and business development of Amul Dairy Products. Sum-1275/MMS-Mar/2016-2018/6661275 Brandkraft Multidimensional / 360 degree practices for mobile shopping app & services Sum-1276/MMS-Mar/2016-2018/6661276 Phase 2 of mobile application for employees of Kotak Mahindra Bank (KLAPP Phase 2) Sum-1277/MMS-Mar/2016-2018/6661277 Space Matrix Architects and Planners • Assisted in designing, prepared layouts, drawings and preliminary sketches • Prepared 3D designs as well as physical models for clients • Managed design changes and documentation

Name of the Guide: Prof. Mrunal Joshi

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