IES Management College And Research Centre

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Vivanta by Taj President, Cuffe Parade, Mumbai Edit Delete 1) Qualitative Analysis of Customer feedback 2) Assess the loopholes in the current luxury hotel business 3) Competitive Analysis for banquets halls 4) Suggestive measures for strengthening social media presence

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: M-16-45 2016-2018Description: Summer project CDSubject(s):
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Summer Projects on CDs Summer Projects on CDs Main Library Summer pro Sum-1281/MMS-Mar/2016-2018/6661281 (Browse shelf(Opens below)) Not For Loan 6661281
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Sum-1278/MMS-Mar/2016-2018/6661278 Amul India Ltd Analyzing Consumer Preferences & Market Potential of Amul Diced Cheese Sum-1279/MMS-Mar/2016-2018/6661279 Himalaya Herbals (Personal Care Segment) Project Title: 1. Category Development of Himalaya in SAMT Stores 2. Study Awareness and Positioning of Himalaya Men’s Face Wash through Research Objectives: 1. Finding the gap of communication between Outlet and Company 2. SAMT Category growth and Sales track 3. To ensure that each & every Product Line is present on that focused SAMT Store. 4. Identifying Branding spaces or develop a Window Concept in those focused SAMT Stores. (Where we can acquire a Full sized window or do fixed visibility which can display every line of Himalaya product visible.) 5. Conduct Primary Research ( Questionnaire ) and Secondary Research for Himalaya Men’s Face Wash Sum-1280/MMS-Mar/2016-2018/6661280 Birla Sunlife Insurance To generate leads for the company and to study perception of insurance advisors and customers towards life insurance Sum-1281/MMS-Mar/2016-2018/6661281 Vivanta by Taj President, Cuffe Parade, Mumbai Edit Delete 1) Qualitative Analysis of Customer feedback 2) Assess the loopholes in the current luxury hotel business 3) Competitive Analysis for banquets halls 4) Suggestive measures for strengthening social media presence Sum-1282/MMS-Mar/2016-2018/6661282 Birla Sunlife Insurance Company Limited 1. To generate sales lead for the company 2. To market company's products to potential customers 3. To study what motivates an insurance advisor to join the industry 4. To study motive behind buying life insurance 5. To recommend ways to company on how to attract more insurance advisors and customers. Sum-1283/MMS-Mar/2016-2018/6661283 Parag Milk Foods Ltd 1)To conduct survey of existing consumers of Whey protein and map the existing players in the market and their strategies 2)To recommend a launch plan for Avvatar Whey Protein 3)Conduct Sampling Activity in the selected gyms and generate potential clients for the product Sum-1284/MMS-Mar/2016-2018/6661284 I-XL Technologies New Product Development for Digital Media (Product-Yoga at Work). Secondary Research for Upcoming Technologies like Virtual Reality, Leap Motion, Automatic App Testing Tools for I-XL technologies company. Business to Business Sells for Existing Application. Research on Technical Exhibition.

Name of the Guide: Prof. Mrunal Joshi

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