The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels
Material type: TextDescription: 130-153.pSubject(s): In: FRAZIER GARY L. JOURNAL OF MARKETINGSummary: This study examines the heretofore neglected joint effects of ex ante contractual completeness and ex post governance on compliance in a franchise setting. In contrast to much of the extant literature that views contractual completeness in the aggregate, the present research disaggregates contractual completeness into ex ante monitoring and enforcement completeness, and additionally distinguishes between ex post monitoring and enforcement, allowing for a nuanced examination of the joint effects of different types of ex ante and ex post governance on compliance. Additionally, the authors advance the concept of consummate compliance, thereby complementing the literature, which tends to view compliance solely in terms of perfunctory compliance—an important distinction because the results suggest that perfunctory compliance has a negative relationship with customer satisfaction, whereas consummate compliance has a positive one. Drawing on multiple data sources, the authors demonstrate that ex ante monitoring completeness positively moderates the relationship between ex post monitoring and both types of compliance; however, ex ante enforcement completeness negatively moderates the relationship between ex post enforcement and both types of compliance.Item type | Current library | Call number | Vol info | Status | Date due | Barcode | Item holds | |
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Journal Article | Main Library | Vol 81, No 3/ 5557312JA8 (Browse shelf(Opens below)) | Available | 5557312JA8 | ||||
Journals and Periodicals | Main Library On Display | JRNL/GEN// Vol 81, No 3 (Browse shelf(Opens below)) | Vol 81, No 3 (01/09/2017) | Not for loan | 5557312 |
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Vol 81, No 3/ 5557312JA5 Provision of Optional Versus Standard Product Features in Competition | Vol 81, No 3/ 5557312JA6 Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment | Vol 81, No 3/ 5557312JA7 Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry | Vol 81, No 3/ 5557312JA8 The Joint Effects of Ex Ante Contractual Completeness and Ex Post Governance on Compliance in Franchised Marketing Channels | Vol 81, No 4\ 5557628JA1 Group Marketing: Theory, Mechanisms, and Dynamics. | Vol 81, No 4\ 5557628JA2 Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability. | Vol 81, No 4\ 5557628JA3 Return on Engagement Initiatives: |
This study examines the heretofore neglected joint effects of ex ante contractual completeness and ex post governance on compliance in a franchise setting. In contrast to much of the extant literature that views contractual completeness in the aggregate, the present research disaggregates contractual completeness into ex ante monitoring and enforcement completeness, and additionally distinguishes between ex post monitoring and enforcement, allowing for a nuanced examination of the joint effects of different types of ex ante and ex post governance on compliance. Additionally, the authors advance the concept of consummate compliance, thereby complementing the literature, which tends to view compliance solely in terms of perfunctory compliance—an important distinction because the results suggest that perfunctory compliance has a negative relationship with customer satisfaction, whereas consummate compliance has a positive one. Drawing on multiple data sources, the authors demonstrate that ex ante monitoring completeness positively moderates the relationship between ex post monitoring and both types of compliance; however, ex ante enforcement completeness negatively moderates the relationship between ex post enforcement and both types of compliance.
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