IES Management College And Research Centre

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Zuventus Healthcare To find out the Doctor's perception & usage of Brainwise (EPA + DHA ) and formulate a suitable marketing strategy.

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: PM-16-2 2016-2018Description: Summer project CDSubject(s):
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Item type Current library Collection Call number Status Date due Barcode Item holds
Summer Projects on CDs Summer Projects on CDs Main Library Summer Pro Sum-1330/PM/2016-2018/6661330 (Browse shelf(Opens below)) Not For Loan 6661330
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Sum-1327/MMS-HR/2016-2018/6661327 Reserve Bank of India Assigned to work on a research project which was to understand the sustainability of Asset Reconstruction Companies and the skills required by their expertise. Sum-1328/MMS-Mar/2016-2018/6661328 Feasibility study of cycle delivery model Sum-1329/PM/2016-2018/6661329 WELLNESS FOREVER Study of pharmaceutical retail chain operations functions Sum-1330/PM/2016-2018/6661330 Zuventus Healthcare To find out the Doctor's perception & usage of Brainwise (EPA + DHA ) and formulate a suitable marketing strategy. Sum-1331/PM/2016-2018/6661331 WOCKHARDT Ltd TITLE -1) : To study the current perception of Doctor’s about Low Dose Sustained release combination of (Nortriptyline and Pregabalin )in the treatment of Neuropathic pain. Market Research was conducted through Questionnaire . Area covered : Mumbai Speciality : GP,CP,ORTHO.NEUROLOGISTS Sample Size : 136. Research Methodology : SPSS Tiltle : 2) To understand the real time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories Area covered : Seawood,Kharghar,Belapur Sample size : 50 Chemists . Survey was conducted throgh survey monkey link . Sum-1332/PM/2016-2018/6661332 WOCKHARDT LTD PROJECT TITLE- Perception analysis in doctors mind regarding rabeprazole and domeperidone vis a vis rabeprazole and levosulpride combinations . Location- Mumbai , Pune , Nashik. PROJECT DETAILS- Study regarding indications, usage and side effects and competitor brands. Sum-1333/PM/2016-2018/6661333 WOCKHARDT Ltd. Title 1: Market Research: Determining the selection criteria by dermatologist for different moisturizers and to arrive at a recommended patient profile for Nourish Oat cream by the dermatologist. Area Covered: Mumbai Sample size: 58 Guided by: Mr Prince Uppal (Marketing Manager, Wockhardt Pharmaceutical Pvt. Ltd.) Title 2: Market Research: To understand the real-time role of Pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Interviwed: Pharma Retailers Sample Size: 50 Areas covered : Bhandup, Thane and Mulund Guided by: Mr Shantanu Rudra ( Business Strategy Head, Wockhardt Ltd.)

Name of the Guide: Prof. Neeraj Dixit

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