IES Management College And Research Centre

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Inzpera Health science Pvt. Ltd Market Research Project Title: To develop a robust strategy for meaningful engagement of retailers, build them as important long-term partners for Inzpera Objectives: • To understand the retailers need, wants, expectations and analyze the gaps • To study challenges faced by retailers in day to day business. I was deployed to Delhi for the field work. AREA COVERED: North and West Delhi SAMPLE SIZE: 562 chemist (Interviewed) 630 chemist (Visited)

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research centre April 2017Edition: PM-16-15 2016-2018Description: Summer project CDSubject(s):
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Summer Projects on CDs Summer Projects on CDs Main Library Summer Pro Sum-1343/PM/2016-2018/6661343 (Browse shelf(Opens below)) Not For Loan 6661343
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Sum-1340/PM/2016-2018/6661340 INZPERA HEALTHSCIENCES Market Research Sum-1341/PM/2016-2018/6661341 Brand Care Medical Advertising & Consultancy Ltd. Objectives: 1. A comprehensive study of online knowledge sharing platform for doctors and their enrollment & engagement on social media. 2. Analysis of Brand Communication for Hepatology, Hypertension, Urology therapies. 3. Market Research project based KOL interviews. Sum-1342/PM/2016-2018/6661342 MIL LABORATORIES Perception Mapping of doctors about the Usage of collagen in Reconstructive therapy and cosmetic surgery • To carry out the market research of the collagen brands in the given specialty of doctors • To understand and analyse the market research data and interpret the findings from it Sum-1343/PM/2016-2018/6661343 Inzpera Health science Pvt. Ltd Market Research Project Title: To develop a robust strategy for meaningful engagement of retailers, build them as important long-term partners for Inzpera Objectives: • To understand the retailers need, wants, expectations and analyze the gaps • To study challenges faced by retailers in day to day business. I was deployed to Delhi for the field work. AREA COVERED: North and West Delhi SAMPLE SIZE: 562 chemist (Interviewed) 630 chemist (Visited) Sum-1344/PM/2016-2018/6661344 Wockhardt Ltd. To Propose a Prospective Protein Supplement for Gastro Division and To Study the Usage Pattern and Awareness of Protein Supplements for Gastric Disorders and also to do secondary research for the same. Sum-1345/PM/2016-201/6661345 Lilavati Hospital During the Internship, the main task was of suggesting strategies for increasing the inpatient (IPD) bed occupancy in Lilavati Hospital and then executing the feasible strategies. Sum-1346/PM/2016-2018/6661346 MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant.

Name of theGuide: Prof. Mahendra Sawant

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