IES Management College And Research Centre

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Lifezen Healthcare Pvt. Ltd. Marketing of flagship products and Market Research on Multivitamins for Eyes

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: PM-16-20 2016-2018Description: Summer project CDSubject(s):
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Summer Projects on CDs Summer Projects on CDs Main Library Summer Pro Sum-1348/PM/2016-2018/6661348 (Browse shelf(Opens below)) Not For Loan 6661348
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Sum-1345/PM/2016-201/6661345 Lilavati Hospital During the Internship, the main task was of suggesting strategies for increasing the inpatient (IPD) bed occupancy in Lilavati Hospital and then executing the feasible strategies. Sum-1346/PM/2016-2018/6661346 MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. Sum-1347/PM/2016-2018/6661347 MIL laboratories Market research for the launch of a disinfectant. To study the usage of Bacillocid compared to other disinfectant brand. To study the perception and Awareness of the consumers regarding disinfectant. Sum-1348/PM/2016-2018/6661348 Lifezen Healthcare Pvt. Ltd. Marketing of flagship products and Market Research on Multivitamins for Eyes Sum-1349/PM/2016-2018/6661349 Lifezen Healthcare Pvt. Ltd. Engaging into new product development like Anti-Stretch Mark Cream & Multi Vitamin for Eyes Marketing activities for existing products like Eyespa, Tuskca & Wonderpro Sum-1350/PM/2016-2018/6661350 Bharat Serums And Vaccines Ltd 1. Project title: Understand the usage of probiotics in gynecology in doctor's mind and awareness about naturopathy Interviewed 200 gynecologist with the help of structured questionnaire. Data analysis and interpretations and recommendations were presented at Bharat serums office. Created a product launch plan for probiotics. 2. Project Title: Rx prescription audit for Diva division of Bharat Serums. Interviewed 60 gynecologist regarding usage of products from DIVA division. Sum-1351/PM/2016-2018/6661351 INZPERA Healthsciences Pvt Ltd. Project Title : To develop a robust strategy for meaningful engagement of retailers build them as important long term partners for Inzpera. Project Objective : To identify the needs, wants and challenges faced by the retailers on day to day basis. Market research carried out through questionnaire method. Area covered : Mumbai Sample Size : 512 chemists

Name of the Guide: Prof. Mahendra Sawant

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