IES Management College And Research Centre

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Wockhardt Ltd. Market Research Project Title 1: To determine key motivation and barriers which are resisting the doctors to prescribe Winofit caps & Winofit Gold Project Title 2: Understanding the real time role of pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories.

By: Material type: TextTextPublication details: Mumbai IES's Management College and Research Centre April 2017Edition: PM-16-24 2016-2018Description: Summer project CDSubject(s):
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Item type Current library Collection Call number Status Date due Barcode Item holds
Summer Projects on CDs Summer Projects on CDs Main Library Summer Pro Sum-1352/PM/2016-2018/6661352 (Browse shelf(Opens below)) Not For Loan 6661352
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Sum-1349/PM/2016-2018/6661349 Lifezen Healthcare Pvt. Ltd. Engaging into new product development like Anti-Stretch Mark Cream & Multi Vitamin for Eyes Marketing activities for existing products like Eyespa, Tuskca & Wonderpro Sum-1350/PM/2016-2018/6661350 Bharat Serums And Vaccines Ltd 1. Project title: Understand the usage of probiotics in gynecology in doctor's mind and awareness about naturopathy Interviewed 200 gynecologist with the help of structured questionnaire. Data analysis and interpretations and recommendations were presented at Bharat serums office. Created a product launch plan for probiotics. 2. Project Title: Rx prescription audit for Diva division of Bharat Serums. Interviewed 60 gynecologist regarding usage of products from DIVA division. Sum-1351/PM/2016-2018/6661351 INZPERA Healthsciences Pvt Ltd. Project Title : To develop a robust strategy for meaningful engagement of retailers build them as important long term partners for Inzpera. Project Objective : To identify the needs, wants and challenges faced by the retailers on day to day basis. Market research carried out through questionnaire method. Area covered : Mumbai Sample Size : 512 chemists Sum-1352/PM/2016-2018/6661352 Wockhardt Ltd. Market Research Project Title 1: To determine key motivation and barriers which are resisting the doctors to prescribe Winofit caps & Winofit Gold Project Title 2: Understanding the real time role of pharma retailers in the final purchase of brands by patients in various fast moving therapeutic categories. Sum-1353/PM/2016-2018/6661353 Zuventus Healthcare To study the impact of Natural pain killer for Osteoarthritis patients , Product study, Prepare a survey Research, Field study, Analyzing the data collected & prepare a presentation. Presentation of the Marketing plan for the product. Sum-1354/PM/2016-2018/6661354 Bayer Zydus Pharma To emphasize on the unmet need in family planning in postpartum group of women. To gain insight into factors effecting the choice an appropriate one as a postpartum contraceptive. To gain insight into right patient selection & how to establish LNG IUS as preferred LARC method. Sum-1355/PM/2016-2018/6661355 Samarth Life science Market research on Cold Chain product Distribution.

Name of the Guide: Prof. Ulhas Karkhanis

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