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The Journey of Unicorn Uber from San Francisco to International Disruption

By: Contributor(s): Material type: TextTextDescription: 82-91 pSubject(s): In: SHAIKH, SHAZIB Asian Journal of Management CasesSummary: Uber, one of the most valuable and talked about private start-ups of today’s time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth.
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journal Article Journal Article Main Library Vol 15, No 1/ 5558622JA6 (Browse shelf(Opens below)) Available 5558622JA6
Journals and Periodicals Journals and Periodicals Main Library On Display JP/GEN-MAN/Vol 15, No 1/5558622 (Browse shelf(Opens below)) Vol 15, No 1 (07/04/2018) Not for loan March, 2018 5558622
Total holds: 0

Uber, one of the most valuable and talked about private start-ups of today’s time, took the transportation industry by storm through its technology enabled transportation solutions. This case study explores the journey of Uber from its inception to being one of the most valuable new organizations. It also tries to explore the various issues which the company countered in its journey of expansion and growth.

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