A Study of Factors Affecting Customer Shopping Behavior.
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MURTHY, E N MARKETING MANAGEMENTSummary: Marketers for long have been keen on understanding what drives the purchase behavior of the customers. The retail formats and the product assortments at these retail outlets are continuously changed and upgraded keeping in mind the changing customer tastes and the way they shop. Purchase decisions made by customers are influenced by multiple attributes. These attributes can range from store atmospherics, mood of the customer, product display, money available with the customers, brand name, etc. to name just a few. Fifteen statements related to the purchasing behavior of the customers were framed to study the demographic purchase behavior of the respondents. 113 respondents were reached out in Indore from January to March 2017. Store atmospherics, customer personality, marketing communications, service, retail outlet perceptions, availability of time and display at store are the seven factors which have been found to significantly affect the customer purchase behavior. [ABSTRACT FROM AUTHOR]
| Item type | Current library | Call number | Vol info | Status | Notes | Date due | Barcode | Item holds | |
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Journal Article
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Main Library | Vol 17, No 1/ 5558686ja3 (Browse shelf(Opens below)) | Available | 5558686ja3 | |||||
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Main Library On Display | JOURNAL/MAR/Vol 17, No 1/5558686 (Browse shelf(Opens below)) | Vol 17, No 1 (17/04/2018) | Not for loan | Febraury, 2018 | 5558686 |
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| Vol 17, No 1/ 5558682JA1 The Effect of Corporate Governance Structure on the Performance of Companies Listed in India | Vol 17, No 1/ 5558686JA1 Reducing Perceived Risk in Purchase of Uncertified Used Cars: Contributory Factors. | Vol 17, No 1/ 5558686JA2 In-Store Shopping Environment and Impulsive Buying with Special Reference to Indore City. | Vol 17, No 1/ 5558686ja3 A Study of Factors Affecting Customer Shopping Behavior. | Vol 17, No 1/ 5558686ja4 The Impact of Website Designing Factors on Online Purchase Intention: Evidence from Fashion Brands. | Vol 17, No 1/ 5558804JA1 Picking up the Torch | Vol 17, No 1/ 5558804JA2 Work Engagement in Nonprofit Organizations: A Conceptual Model |
Marketers for long have been keen on understanding what drives the purchase behavior of the customers. The retail formats and the product assortments at these retail outlets are continuously changed and upgraded keeping in mind the changing customer tastes and the way they shop. Purchase decisions made by customers are influenced by multiple attributes. These attributes can range from store atmospherics, mood of the customer, product display, money available with the customers, brand name, etc. to name just a few. Fifteen statements related to the purchasing behavior of the customers were framed to study the demographic purchase behavior of the respondents. 113 respondents were reached out in Indore from January to March 2017. Store atmospherics, customer personality, marketing communications, service, retail outlet perceptions, availability of time and display at store are the seven factors which have been found to significantly affect the customer purchase behavior. [ABSTRACT FROM AUTHOR]
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